Our mission started creating the brand essence, that revolved around placing the inhabitants of Menorca at the heart of the brand and shifting the perception of sustainability as not just an innovative concept, but as a way of life deeply rooted in the island’s history and driven by its locals. In doing so, we sought to engage not only business leaders but also future consumers, emphasizing the importance of their involvement.

Every message, design decision, and code we developed was intricately and inherently connected to the overarching brand narrative, ensuring a cohesive and authentic brand story across the whole communication plan.

The slogan “Protecting who we are” celebrates the time-honored traditions and values of the island’s inhabitants, which are now embraced and embodied by local businesses. It resonates with businesses, residents, and visitors, inspiring a way of doing things that draws inspiration from the past. By invoking a sense of belonging, the slogan encourages the preservation of a unique approach and fosters a shared commitment to maintaining the island’s distinct identity.

The brand visual system embodies simplicity, care, authenticity, clarity and a natural aesthetic. It features simple and legible typography, imagery that captures the island’s way of life, and natural colors aligned with the brand’s values. The visual elements serve as a strategic frame, allowing us to communicate with clarity and place the true protagonists – artisans, “pageses,” inhabitants, and entrepreneurs – front and center in our brand communication.

Today, the brand encompasses more than 57 businesses including farmers, livestock breeders, service providers, accommodations, cultural centers, tourist guides, electric car providers, producers of honey, eggs, cheese, pastries, and wine, among others.