Derneo
Branding
Packaging Design
Creative Direction
Italy
Trisha Toh
Derneo is a premium Italian honey brand that seamlessly blends centuries-old apiculture traditions with contemporary design aesthetics. Our brand identity and packaging design present a sophisticated image that fuses the old and the new. Serving as a harmonious intersection between nature’s bounty and artisanal craftsmanship, we connect history, taste, and a timeless experience, offering honey that is as genuine as it is exquisite.
OUR CREATIVE ENDEAVORS: A HONEY RENAISSANCE
In our quest for reinvention, we crafted an original visual language, embracing a “renaissance awakening” concept. Our typography choices embody the essence of Derneo, exuding timeless values with a touch of playful charm. To design Derneo packaging, we crafted bespoke collage illustrations that blend Roman sculptures with vibrant flora, birds, and living elements, that present two honey varieties. Crystallized and Liquid.
PHOTOGRAPHY: A CONTEMPORARY SENSUALITY
For the creative direction of product photography, we infused purity, dignity, and intellect, while adding touches of alluring bacchanalia and provocation. Trisha Too, a well known talented photographer from Kuala Lumpur, evoked the spirit of the Renaissance on every scene, lending a refined sensuality to our brand and communications.
