Client

8 Belts

Services

Identity
Branding
Communications

Location

Madrid

A new voice for a revolutionary language learning method

 

8Belts is a revolutionary methodology that has completely transformed language learning through artificial intelligence and practical approach. A bespoke journey based on the learning rhythm of the student, they make it possible for anyone to learn English, German, Chinese or French in just 8 months.   

 

Having garnered a staggering 20,000 students, 8Belts has a proven track record of success over the past decade. Recognising the need for a fresh perspective, the founders approached us to redefine the brand’s identity, develop an ambitious communication strategy, and enhance the user experience and interface of their app.

 

 

The new brand positioning reflects the founder’s disruptive ideas, setting 8Belts apart from traditional language learning choices. Rather than being just a learning program, and app or a course, 8Belts becomes a companion to success for those embarking on their language-learning journey.

 

Furthermore, the brand challenges the status quo, provokes traditional teaching methods and adopts a tone of voice that is humorous, daring, clever, and smart. It breaks free from conventions, making language learning an engaging and enjoyable experience.

 

 

Expanding across various social platforms, digital products, and merchandise, the visual identity result of the rebranding work, draws inspiration from basic geometries from flag layouts and essential, leveled-up primary colors. Through geometric arrangements, a distinct and recognizable font, and a series of captivating animations, the brand captures attention.

 

 

 

 

In addition to the rebranding and communication strategy, we were commissioned to redesign the UX and UI of the whole learning platform for all types of devices. Our goal was to create an intuitive, appealing, surprising, result-oriented and rewarding experience for users, ensuring that every interaction motivates and engages them on their language-learning journey.

 

 

 

 

The social media strategy is characterized by sharp, witty messages and quirky, provocative images. It tackles topics such as job hunting, travel, relationships, and other language-related challenges, positioning 8Belts as a supportive companion in overcoming the potential barriers that language can be. 

 

 

 

 

The social media strategy is characterized by sharp, witty messages and quirky, provocative images. It tackles topics such as job hunting, travel, relationships, and other language-related challenges, positioning 8Belts as a supportive companion in overcoming the potential barriers that language can be.