For the event promotion, we developed a kinetic identity, drawing inspiration from the iconic Absolut logo and specially commissioned artworks by the artist Kaufmann. Crafted with a deliberate and consistent design approach, the cohesive visual language extended across various touchpoints, including digital invitations and eye-catching posters.

The result was a powerful brand presence that seamlessly merged Absolut’s identity with the contemporary art theme of the event.

At the heart of the event, attendees had the opportunity to engage with live performances and delve into thought-provoking essays published by PAC and Absolut, exploring the role of contemporary art and its impact on society.

The experience design provided a platform for meaningful discussions, fostering a sense of community and elevating the brand discourse from mere consumption to engaging cultural dialogue. By facilitating these interactions, the event not only connected individuals but also positioned Absolut as a catalyst for thought, enabling a deeper exploration of art’s significance.

This project exemplifies how a brand can transcend traditional communication and advertising techniques. By actively engaging in dialogue with communities and contributing to cultural discourse, Absolut Vodka demonstrated its commitment to fostering connections beyond consumerism.